Cardkami (Work in progress)
In this rapidly changing digital age, Cardkami offers a simple yet captivating way for people to convey their sentiments. With Cardkami's design templates, real-time previews, and physical output options, people can create unique pop-up cards in no time, making the process both therapeutic and aesthetically pleasing.
01
User Research & Initial Market Exploration
I conducted a quantitative study to identify the target audience and explore the market. In addition to demographic variables, I also used psychographic variables: based on users' activities, interests, information sources, and technological capabilities as lifestyle indicators, to gain a deeper understanding of their emotional motivations and values.
02
Findings
In terms of demographic variables, age shows more significant differences in needs and opinions compared to gender. The primary users are distributed among the youngest and oldest age groups, sharing similar pain points.
03
Upcoming Stages
After establishing the requirements and value propositions, I will conduct a comparative analysis of current market competitors and further develop solutions to address the identified problems. I plan to introduce participatory design development in the future, inviting target users to be part of the design process. By leveraging user perspectives, this will help me more accurately understand user-centered needs.
